Here are 7 marketing trends that all event planners should know:

Social media marketing: Social media is a powerful marketing tool for event planners, as it allows them to reach a large audience and engage with potential attendees. It is important to create a social media strategy that is tailored to the specific event and audience.

Influencer marketing: Partnering with influencers can effectively promote events and reach a wider audience. Event planners should identify relevant influencers in their industry and collaborate with them to promote the event.

Content marketing: Creating valuable and relevant content can help event planners attract and engage potential attendees. Content can include blog posts, videos, infographics, and more.

Email marketing: Email marketing is still an effective way to promote events and keep attendees informed. Event planners should create personalized email campaigns that provide value to the recipient.

Mobile marketing: With the majority of people accessing the internet through their mobile devices, event planners should ensure that their website and marketing materials are optimized for mobile. This includes creating a responsive website, mobile-friendly email campaigns, and mobile ads.

Personalization: Personalization is becoming increasingly important in marketing, and event planners should aim to create a personalized experience for attendees. This can include personalized emails, targeted ads, and customized event experiences.

Experiential marketing: Experiential marketing focuses on creating a memorable and immersive experience for attendees. This can include interactive displays, live entertainment, and hands-on activities that engage attendees and leave a lasting impression.